A letter from our founder.

Like many, I had little understanding of how to help someone navigate the painful journey of grief without having walked it myself. Real connections, I realised, are not built on mere understanding but on genuine empathy and presence. Working in the death care industry, I quickly discovered that the sector, despite its best intentions, often fell short in providing the kind of heartfelt support people needed.

How do you comfort someone who is constantly in tears, questioning the pain they're enduring, seeking the meaning of moving forward, and praying for their loved one's peace? How can we lighten the heavy burden on their hearts in such moments?

I realised that this industry, though filled with empathy, lacked a moral direction. We were too focused on preconceived notions of what we thought people needed and on the business aspects of care. What people truly need is to be heard and supported, not overwhelmed with multiple pricing packages or bureaucratic processes when they're grieving. These should be automated, allowing them to focus on healing.

This is where Gaia comes in, inspired by the vision of "Empowering global change, accessible to all." Our mission is to relieve grieving families of the burdens of planning funerals, dealing with financial and legal pressures, and more. We aim to create a world where everyone has access to compassionate care and support during their darkest times.

We strive to unite people from diverse backgrounds through our innovative digital solutions and to bring acceptance to the topic of death. We want to ensure that no one feels alone in their grief. We're here to help you pause, reflect deeply on your legacy, and leave a positive and lasting impact on future generations.

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Sincerely,

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CEO & Founder

What we value.

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Responsibility

We aim to ignite change — acknowledging that death is often surrounded by stigma and negativity. Our goal is to inspire new traditions with authenticity, in remembrance and celebration of a life well lived.

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Impact

We put people first! So we deeply consider the perspectives of our grieving families. We listen openly and speak with empathy to help them navigate all things end-of-life.

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One team

We can't hide it — we love technology! Our curiosity and openness drive us to transform care in bereavement. Embracing Gaia means embracing innovation and compassion.

Leadership team.

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Agam Lamba

Chief Executive Officer & Founder

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Image Daniel

Daniel Xuereb

Chief Strategy Officer & Co-Founder

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Image Pavel

Pavel Baranov

Chief Digital & Technology Officer

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Dimple Lalwani

Head of International Business Affairs

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Advisors

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Marlene Israel

Managing Director & Founder at Funerals Live

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Image David

David Laurent

Digital Product Owner at Westpac

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Gaia (noun)

ˈgī-ə or Gaea

The primordial goddess and the personification of the Earth in Greek mythology. Gaia emerged from Chaos and is considered the supreme or mother goddess by immortals and mortals alike. She is also referred to as Mother nature or Terra (in Roman mythology).

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